For The One Club’s Young Ones brief competition, we were tasked with creating a provocative campaign for Sunsilk, a women’s haircare brand. After being under the radar for the past decade, Sunsilk wanted to reintroduce itself to the world with a new look and meaning.
Women and girls face violence, discrimination, and injustice every day. And when they need support, they turn to those who understand them best—other women. Sunsilk created a mobile app called Spark that provides a space for women to connect, share, and learn. Using real-time app data, we send Sparks to locations where key issues are most pressing. Because sparking conversation is the first step toward real change. As we challenge outdated ideas, we’re also evolving our brand. With a modernized look and expanded product lines, Sunsilk empowers every woman to express herself freely.
CW: Noelle Smithers and Edie Tomka
AD: Maggie Sullivan and Ainsley Overholt
