For the D&AD New Blood Awards, we were asked to reimagine an SGS Spirit as a non-alcoholic offering with its own brand identity.
Introducing Maker’s Mark Savor.
Savor is more than a non-alcoholic whisky—it’s a symbol of inclusion. It celebrates the essence of the product by stripping away labels, both figuratively and literally, focusing solely on what truly matters: quality and flavor. Crafted with the same dedication and bold flavors as the iconic spirit, Savor bridges the gap between drinkers and non-drinkers, ensuring everyone feels welcome in the moment.
(The choice to spell it "whisky" instead of "whiskey" pays homage to the founder’s Scottish heritage, a nod to Maker’s Mark’s dedication to tradition and authenticity.)
It’s a way to toast, celebrate, and connect without compromise, creating a space where choices are respected, and no one is left out.
With Savor, we’re raising a glass to good taste, shared moments, and the belief that everyone deserves a seat at the table.
CW: Noelle Smithers, Ainsley Overholt
