Dave's Killer Bread advocates for Second Chance Employment: hiring the best person for the job, regardless of criminal history. Research shows that finding and maintaining a job can reduce former prisoners' chances of reoffending.
We put resumes on the back of bread packaging to help soon-to-be and recently-released prisoners get their foot in the door, and their name on the list.
*Editors Note*
We finished this campaign in May of 2024. A few months later, we were excited to see Mischief's "Reszames" campaign for Pizza Hut. This meant we were onto something good enough to run in the real world.
CW: Noelle Smithers
